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OOH Media Types

Bus Branding

There are 17,000 registered buses in SA involved in formal public transport activities. Our suppliers are members of SABOA and has ongoing relationships with bus operators nationally.

The Benefits:
  • Excellent coverage:  More than 1 million kilometres travelled every week.
  • Mobile branding – allows great geographical targeting on a national basis.
  • High exposure to passengers, pedestrians and motorists: 1.54 million commuters each week as well as the majority of the additional consumers.
  • Billboard size and style of advertising as well as mobility.
  • Various formats to choose from: Full wrap, Back wrap, etc.
  • Various creative options, Cost effective.
  • High reach -  generates 500 000 impacts per month
  • Low wastage –  route specific selection.
  • Visual Impact – the size of the bus creates massive exposure.
  • Economically active commuters - 83% of bus commuters are household purchase decision makers.